CASE STUDY – QUARTERWAY ANGUS.
Quarterway Angus is proudly Tasmanian with farming properties located near Scottsdale & Waterhouse. Owned by Trevor & Teresa Hall, the stud sells over 100 bulls annually in both autumn & spring & their passion for the Angus breed is reflected in their investment to innovate the Quarterway brand.
Approach & Solutions
- Brand Redesign
- New Website & Content Strategy
- Marketing Strategy
- Advertising Campaigns
- Meta Ads – Facebook & Instagram
- Social Media Content
- Communications – SMS Campaigns & Media Releases
The Challenge
Quarterway Angus are operating in a heavily saturated Angus stud stock market competing for new buyers in a finite pool of producers looking to purchase angus genetics.
They needed to refresh their brand, develop digital assets to take advantage of online auctions & develop new marketing strategies to capture market share & effectively use their budget to maximise their marketing returns.
The Result
In the last 18 months, Quarterway Angus have ran successful marketing campaigns including Meta – Facebook & Instagram attracting new buyers from increased traffic to website & grown their database with our Lead Generation strategies.
The Quarterway brand has also been successfully repositioned as an Angus brand of choice & able to compete effectively alongside their competitors in the highly agile digital marketplace.
READY? LETS GROW YOUR BUSINESS TOGETHER
CASE STUDY – RIDDELLVUE ANGUS.
Ian Bate’s Riddellvue Angus, is a family-owned stud & commercial beef property breeding quality Angus cattle in the prime grazing land of the lower Alpine & King Valley region of Victoria & they hold two annual bull & females sale in autumn & spring.
Approach & Solutions
- Brand Growth & Awareness – Start up Business
- New Website & Content Strategy
- Marketing Strategy
- Advertising Campaigns
- PR – Media Representation
- Meta Ads – Facebook & Instagram
- Social Media Content
- Communications – SMS Campaigns & Media Releases
The Challenge
Riddellvue Angus were a new start-up brand in the Angus Stud space & needed to grow an audience & market presence as a considered bull breeder of choice. They also compete heavily with other Angus Studs in their region for buyers.
The stud needed to dramatically improve awareness of it’s brand, build a customer database both online & offline, attract new customers, develop it’s digital assets & implement marketing strategies to capture market share & effectively use their budget to maximise their marketing returns.
The Result
In the last four years we have successfully built a strong & easily recognisable brand for Riddellvue in the industry.
We have run successful marketing campaigns including Meta – Facebook & Instagram attracting new buyers, delivered the stud new audiences with increased traffic to website & grown their database of customers with our lead generation strategies.
Our connection to agricultural publishers has seen Riddellvue Angus featured numerous times in the media including it’s recent front cover debut in the North East & Goulburn Murray Farmer.
The Riddellvue brand continues to grow its brand presence in a crowded marketplace of Angus studs enabling it to compete effectively alongside their industry peers in a tough market.
MORE GREAT AG BUSINESSES WE PROUDLY WORK WITH.
FARM TENDER
Bespoke Project – Digital setup, Implementation, Business Development & Sales Strategy for the new Farmtender.com.au Banner Advertising project.
ABSOLUTE ANGUS
Brand Development, Marketing Strategy, Advertising Campaigns, Content Creation, Google Ads, Meta Ads – Facebook & Instagram, Social Media Content. Communications – SMS Campaigns & Media Releases, Email Marketing, Website & Content Strategy.
DETPA GROVE
Brand Refresh, Marketing Strategy, New Website & Content Strategy, Advertising Campaigns, Meta Ads – Facebook & Instagram, Social Media Content. Communications – SMS Campaigns & Media Releases.
JANMAC STUD
Brand Refresh, Marketing Strategy, New Website & Content Strategy, Advertising Campaigns, Meta Ads – Facebook & Instagram, Social Media Content. Communications – SMS Campaigns & Media Releases.
KURRALEA STUDS
Brand Refresh, Marketing Strategy, New Website & Content Strategy, Advertising Campaigns, Meta Ads – Facebook & Instagram, Social Media Content. Communications – SMS Campaigns & Media Releases.
Collaborate & Create.
Talking about your brand with compelling stories & targeted marketing strategies is what we are about at Outriders & Co.
We would love to speak with you & help you discover just how simple & easy it is to craft a winning marketing strategy that makes a positive difference to your brand, marketing & business goals.
Contact usConnect
