CASE STUDY – QUARTERWAY ANGUS
Quarterway Angus is proudly Tasmanian with farming properties located near Scottsdale & Waterhouse. Owned by Trevor & Teresa Hall, the stud sells over 100 bulls annually in both autumn & spring & their passion for the Angus breed is reflected in their investment to innovate the Quarterway brand.
Approach & Solutions
- Brand Redesign
- New Website & Content Strategy
- Marketing Strategy
- Advertising Campaigns
- Paid Social Campaigns
- Social Media Content
- Communications – SMS Campaigns & Media Releases
The Challenge
Quarterway Angus are operating in a heavily saturated Angus stud stock market competing for new buyers in a finite pool of producers looking to purchase angus genetics.
They needed to refresh their brand, develop digital assets to take advantage of online auctions & develop new marketing strategies to capture market share & effectively use their budget to maximise their marketing returns.
The Result
In the last 18 months, Quarterway Angus have ran successful marketing campaigns including Meta – Facebook & Instagram attracting new buyers from increased traffic to website & grown their database with our Lead Generation strategies.
The Quarterway brand has also been successfully repositioned as an Angus brand of choice & able to compete effectively alongside their competitors in the highly agile digital marketplace.
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CASE STUDY – RIDDELLVUE ANGUS
Ian Bate’s Riddellvue Angus, is a family-owned stud & commercial beef property breeding quality Angus cattle in the prime grazing land of the lower Alpine & King Valley region of Victoria & they hold two annual bull & females sale in autumn & spring.
Approach & Solutions
- Brand Growth & Awareness – Start up Business
- New Website & Content Strategy
- Marketing Strategy
- Advertising Campaigns
- PR – Media Representation
- Paid Social Campaigns
- Social Media Content
- Communications – SMS Campaigns & Media Releases
The Challenge
Riddellvue Angus were a new start-up brand in the Angus Stud space & needed to grow an audience & market presence as a considered bull breeder of choice. They also compete heavily with other Angus Studs in their region for buyers.
The stud needed to dramatically improve awareness of it’s brand, build a customer database both online & offline, attract new customers, develop it’s digital assets & implement marketing strategies to capture market share & effectively use their budget to maximise their marketing returns.
The Result
In the last four years we have successfully built a strong & easily recognisable brand for Riddellvue in the industry.
We have run successful marketing campaigns including Meta – Facebook & Instagram attracting new buyers, delivered the stud new audiences with increased traffic to website & grown their database of customers with our lead generation strategies.
Our connection to agricultural publishers has seen Riddellvue Angus featured numerous times in the media including it’s recent front cover debut in the North East & Goulburn Murray Farmer.
The Riddellvue brand continues to grow its brand presence in a crowded marketplace of Angus studs enabling it to compete effectively alongside their industry peers in a tough market.
More great brands we are proud to work with
From brand strategy and design, lead generation using strategic digital campaigns to marketing strategy, website development, creative content and media representation, targeted event and customer attraction campaigns, we are proud to offer to tailored solutions for our valued clients.
Let’s create something great
We would be delighted to show you how simple it can be
to craft a winning marketing strategy that makes a real impact
on your brand, marketing, and business goals.
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